Monday, November 8, 2010

The Birth of Strictly Locals

Pat:(via text): John, back in the States.  I have someone I want you to talk with who is about to launch a new concept for artists.  I want to get some press/buzz going & you're the guy.  call me when free...
20 seconds later
Me: (via phone): Hey Pat, I'm down, whats up?
Pat: Geez, that was quick.  You don't have much going on, do ya...


That's all it took.  When I met Pat this summer, I knew we were both "like-minded" individuals.  We met at Big Star, in Wicker Park, and spoke for several hours.  After the first 30 minutes, I knew he was a guy I could learn a lot from.  Not just in the business sense, but more about living up to my potential as a person.  So when he called me about Strictly Locals, I didn't hesitate.  Sure, my acting career was peaking that summer, with a lead in a Navy Pier commercial (no link, sorry).  It wasn't enough.  PJAMS, my former promo company, was on permanent hiatus.  I needed a fresh, new outlet.  

Less than a week later, I waited to meet Elie at a bar, with no real clue of what I was getting involved in.  In walks this 6'4'', heavily-tattooed guy, who is bubbling with energy about this new concept he had for an art gallery.

Elie: I've had this idea for years, but never had the resources or people to really make it happen.

Construction started soon after that.  Elie is a master craftsman, and planned to build the whole place himself. You cannot image how impressive this was to watch first hand.  Pat, Elie, and I walked through the empty space formalizing a plan about what we wanted to create.  

Elie went to work on the floors:





Next came the idea of being innovative.  We wanted Strictly Locals to be the complete opposite of a typical art gallery; formulating all the features we'd want in not only an art gallery, but an event space!  We needed a DJ booth.  More importantly, we needed a DJ booth, that drops down to a stage.





Innovation became our main focus during the construction process.  The conundrum: How could we make Strictly Locals a place where artists not only wanted to display their work,  but hang out.  We came up with several solutions.  We created an "Artists Lounge", complete with Wi-Fi, white boards, and private work studios.  This will allow Strictly Locals to host forums and groups where artists can collaborate on their artwork, plan events/gallery shows, as well as, get feedback from other artists.  Our artists can create on-site, and get instant feedback from their peers. In keeping with the convertible theme, our private studios collapse into the walls.



Our finishing touches includes a front desk that converts to a bar, and a majestic double waterfall, both hand-built by Elie:







We are less than a week away from the opening of Strictly Locals, our brand new Artist Exchange in Andersonville.  I cannot believe all the progress we've made in the past few months.  We've gone from a bare 3,000 sq foot store front, to an all encompassing artists jump off.  Our walls have gone from dust-covered, to bursting to life with amazing artwork from local Chicago artists.  Strictly Locals: Built by an Artist...For Artists.