Monday, November 8, 2010

The Birth of Strictly Locals

Pat:(via text): John, back in the States.  I have someone I want you to talk with who is about to launch a new concept for artists.  I want to get some press/buzz going & you're the guy.  call me when free...
20 seconds later
Me: (via phone): Hey Pat, I'm down, whats up?
Pat: Geez, that was quick.  You don't have much going on, do ya...


That's all it took.  When I met Pat this summer, I knew we were both "like-minded" individuals.  We met at Big Star, in Wicker Park, and spoke for several hours.  After the first 30 minutes, I knew he was a guy I could learn a lot from.  Not just in the business sense, but more about living up to my potential as a person.  So when he called me about Strictly Locals, I didn't hesitate.  Sure, my acting career was peaking that summer, with a lead in a Navy Pier commercial (no link, sorry).  It wasn't enough.  PJAMS, my former promo company, was on permanent hiatus.  I needed a fresh, new outlet.  

Less than a week later, I waited to meet Elie at a bar, with no real clue of what I was getting involved in.  In walks this 6'4'', heavily-tattooed guy, who is bubbling with energy about this new concept he had for an art gallery.

ElieI've had this idea for years, but never had the resources or people to really make it happen.

Construction started soon after that.  Elie is a master craftsman, and planned to build the whole place himself. You cannot image how impressive this was to watch first hand.  Pat, Elie, and I walked through the empty space formalizing a plan about what we wanted to create.  

Elie went to work on the floors:





Next came the idea of being innovative.  We wanted Strictly Locals to be the complete opposite of a typical art gallery; formulating all the features we'd want in not only an art gallery, but an event space!  We needed a DJ booth.  More importantly, we needed a DJ booth, that drops down to a stage.





Innovation became our main focus during the construction process.  The conundrum: How could we make Strictly Locals a place where artists not only wanted to display their work,  but hang out.  We came up with several solutions.  We created an "Artists Lounge", complete with Wi-Fi, white boards, and private work studios.  This will allow Strictly Locals to host forums and groups where artists can collaborate on their artwork, plan events/gallery shows, as well as, get feedback from other artists.  Our artists can create on-site, and get instant feedback from their peers. In keeping with the convertible theme, our private studios collapse into the walls.



Our finishing touches includes a front desk that converts to a bar, and a majestic double waterfall, both hand-built by Elie:







We are less than a week away from the opening of Strictly Locals, our brand new Artist Exchange in Andersonville.  I cannot believe all the progress we've made in the past few months.  We've gone from a bare 3,000 sq foot store front, to an all encompassing artists jump off.  Our walls have gone from dust-covered, to bursting to life with amazing artwork from local Chicago artists.  Strictly Locals: Built by an Artist...For Artists.